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Good
Reading. Boys’ Life
is an entertaining mix
of exciting stories
and
valuable information.
Boys like reading Boys’
Life. Parents can always
be confident that the
content of the magazine
is wholesome, entertaining,
and educational.
Faster
Advancement. Boys’
Life is thematic: it
follows the Cub Scouting-recommended
program
themes and selected
Boy Scout program features
each month. Boys’ Life
subscribers achieve
rank advance- ment faster
and more often than
non-subscribers.
Increased
Family Support.
Leaders appreciate that
Boys’ Life goes into
the home and stimulate
support for Scouting
from parents and brothers
and sisters. Many family
members read all or
part of Boys’ Life.
Longer
Tenure. Scouts who
subscribe to Boys’ Life
stay in Scouting longer
than nonsub- scribers,
on average, two and
a half times longer
than non- subscribers.
“Just
Part of Scouting.”
Boys’ Life is an essential
element, helping leaders
and parents foster the
development of young
people in Scouting.
Boys’ Life shows the
outcomes of the BSA’s
values-based programs.
It brings a positive
Scouting image to readers
and alumni.
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